Lesson 2 of 6 · 3 min
Writing a listing buyers trust
Clear and honest details help buyers decide to contact you. Here is how to write each part.
Your business name
Use the name your customers already know. Do not add extra words to make the name look bigger.
If you change your business name later, the Verified badge is removed until we check it again.
Your one-line summary
The summary appears in search results. It can be up to 140 characters. Say what you sell and where you are based.
Good example: Handmade coir doormats from Matara, sold in bulk to hotels and shops.
Weak example: The best quality products at good prices. Contact us.
- Name what you sell.
- Name your town or district.
- Leave out claims you cannot prove.
Your About section
Write at least 40 characters, and up to 3,000. Explain what you make or offer, and who you serve.
Tell buyers how long you have worked in this area, and what makes your work different.
- Start with what you make or offer.
- Say where you work and who you serve.
- Tell buyers how to take the next step.
For overseas buyers
If you export or sell to buyers abroad, say so. Add useful facts such as minimum orders, lead times and the languages you speak.
Only list certifications that you can show with evidence.